Browsing by Author "Priyadrshani, M.W."

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    Determinants of Tourists’ Post-purchase Behavior
    (Uva Wellassa University of Sri Lanka, 2013) Priyadrshani, M.W.; Fasana, S.F.
    Tourism is a booming sector in Sri Lanka and attracting the same tourists to the same destination is cheaper than attracting new tourists towards the particular destination. How to attract the tourists to revisit or recommend the destination to others is crucial for the success of tourism development (Kastarlak and Barber, 2011).Decision regarding re-visitation and the recommendation is known as the tourists’ post purchase behavior. Post purchase behavior can be defined as the future behavior commitment to purchase a product or service or the link with a provider on all those occasions when other alternatives are possible (Rundle-Thiele, 2005; Chen and Chen, 2010). According to Weaver and Lawton (2002); Lau and Mckercher (2004), the promotional cost of attracting repeat visitors are less than first time visitors. Therefore, it is vital to identify the determinants of the tourists’ post purchase behavior especially in Sri Lankan context. Various researchers had done many researches under this topic. However, there is no common agreement between scholars and there is no enough evidence to show that the most significant factors for tourists’ post purchase behavior in Sri Lankan context. Therefore, this study investigated what are the significant factors which determine tourists’ post purchase behavior. Hence, the research assists tourism planners to implement their policies in an effective way. For this study, destination attribute, perception on destination loyalty and travel motives were taken as determinants. Perception on designation loyalty has acted as intermediary determinant between destination attribute and tourists’ post purchase behavior. It means perception on destination loyalty had been raised through the destination attributes. Methodology This research has done in Galle area in southern province of Sri Lanka since it has been rated as the second highest region and most of the tourists have taken accommodation here for night. Thus the sample has been taken based on most tourists’ attractive places in Galle area. Data were collected from 100 foreign tourists where the convenience sampling technique was used to select the sample and questionnaire method to collect data. Questionnaire consisted with five point likert scale questions and close ended questions. It has designed as self-administered questionnaire. Research consisted with independent and dependent variables and three hypotheses have been built to achieve established objectives. Data analyzing has been done in order to achieve the research objectives and Statistical Package for Social Science (SPSS 16) has been used to analyze and interpret the research findings. Descriptive analysis has been used to identify existing condition of the determinants. The strength of relationship between independent and dependent variable was analyzed by Karl Pearson coefficient of correlation, and regression analysis was used to identify most influential determinants for tourists’ post purchase behavior.