Browsing by Author "Pretheeba, P."

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    Bolster entrepreneurial attitudes and intention among post- graduates in India
    (Uva Wellassa University of Sri Lanka, 2015) Pretheeba, P.; Ponnmani, R.
    There is a huge increase in youth unemployment compared to adult unemployment in many regions and persistently high throughout the world (ILO, 2013). Unfortunately, majority of youth labor force prevail in developing economies, where Asia takes the lead. Being the second largest country, huge number of youth domiciliate in India next to China. Large number of youth in India experiences the challenge of structural and frictional unemployment. The latest unemployment figures released by Ministry of Statistics and Programme Implementation showed a remarkable unemployment in India continued to rise. The entrepreneurship is one of the best career options to relieve from the challenges of unemployment. It plays a vital role in creating new, competitive markets and businesses which lead to job creation and have a multiplying effect on the economic development of the country (Christy & Dassie, 2000; Saini, 2001; UNDP, 2001; Lumpkin & Dress, 1996). Cognize the prominence of entrepreneurship, policy makers in India introduce several schemes to reduce the level of unemployment. Yet, the young generation in India recedes to take-up entrepreneurship as their career option. Becoming an owner of an enterprise could be an alternative for a young person who has an entrepreneurial mindset but needs a person to possess some basic requirements like skills, attitudes and knowledge. Individuals could exhibit varied level of skills, attitudes and knowledge, based on their education, personal traits, environmental and social influences. Hence there is link between education, personal traits, and entrepreneurial behaviour. Thus this research is aimed at providing additional insights and understanding of the relationship between educational differences, entrepreneurial attitude, intention and entrepreneurial behavior. This can help to develop interventions that will enable the individuals to channelize their efforts towards venture initiation. Methodology The empirical analysis has been carried-out on a sample of final year postgraduate students from science and humanities fields of study, during academic year 2013-2014 from non-autonomous colleges in India. The sample size consists of 701 postgraduate students from the various colleges affiliated to Bharathiar University which represents 77% response rate from the total of 900 in the targeted fields of studies. Study used stratified random sampling method to select the sample respondents for the questionnaire. The questionnaire consisted of two parts. The first part consist demographic profile of the respondents. Second part consisted of questions eliciting information about Entrepreneurial Intention, Entrepreneurial attitude and Entrepreneurial Behavior. The survey instrument was based on a five point Likert scale to determine the extent of the agreement or disagreement with the statements. the relationship between entrepreneurial attitudes, intention and behavior and the differences among respondents’ behavior towards entrepreneurial activity according to their domain of specialty variation. Results and Discussion The structural regression model is presented in Figure1. The model is formulated in AMOS, notation using Achievement, Innovation, Self-esteem, personal control, commitment, risk-taking, attitude, feasibility, desirability, motivation, inclination and aspiration for the observed variables, f1 to f12 for the error terms associated with the observed variables, and latent variables are known as entrepreneurial attitude, entrepreneurial intention and entrepreneurial behavior. The model on entrepreneurial behavior among postgraduate students.
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    Cloud computing in business scenario
    (Uva Wellassa University of Sri Lanka, 2015) Pretheeba, P.; Pratheesh, N.
    Cloud Computing has been recognized as a promising model to exploit the power of computer network and communications into business in cost effective way. It provides elastic capacity to all the sectors such as businesses, government and education with flexible price. Present multifarious business environment require organizations to respond quickly to the changes of the market to take advantage of opportunities. It can be achieved through contemporary information and communication technologies. Nowadays cloud computing considered as a resource that is readily available to organizations to attain their business goals promptly. Cloud computing offers a platform to use the collective computing resources. It assembles large number of computing servers and other resources and provides their combined capacity on an on- demand, pay per cycle basis. As per the definition of National Institute of Standards and Technology (NIST) Cloud Computing refers to “pay-per-use” model which enable convenient, on demand network access to a shared pool of configurable computing resources that can be rapidly provisioned and released with minimal management effort or service provider interaction (Mell and Grance, 2009). This definition divulge that in cloud the end users can access the service anytime from anywhere, share data and pool resources more easily, and keep their data safely in the infrastructure. This model promotes accessibility and consists of five key characteristics: they are on-demand self-service, broad network access, resource pooling, rapid elasticity and measured service (David S. Linthicum, 2010). In cloud, organizations do not need to invest a huge amount on hardware and software even though the organizations may have geographically separated location. Organization can select the cloud depend on their budget and needs. If the organization prefer public cloud, can get the resources from the cloud service providers such as Amazon, Google, IBM, Yahoo, eBay, Microsoft, etc. or they may have their own cloud. Cloud would be most advantageous not only to the business but also in management of government, health care and education sectors. Business Implications of Cloud Computing One of the most obvious business implication of cloud computing is saves money. Adoption of cloud within the business eco system has the ability to decrease costs in several ways as hardware, software, maintenance, space, equipment, and energy needed to run the business. Hence the cloud enables businesses, the ability to provide regular product or services with lower cost. Cloud in business environment not only reduce the capital investment but also reduce the investment in human resource. Organizations can easily share data across their divisions with the cloud computing technology in the fastest and easiest way which helps the businesses especially in saves the time of the information acquisition. Another implication of cloud is that the organizations do not need to be in one specific location. The organization can be anywhere in the world and they can access the service whenever they need. Even the employees of the organization also do not need to be in their office all the time to complete their work assignment, they can complete the task in efficient manner at any time. Challenges of Cloud However the cloud helps to increase profit, and business value within short time frame while red uce cost, it still in its infancy. It associated with numerous challenges.