Browsing by Author "Perera, M.D.C.M."

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    Determinants of Street Food Consumption in Colombo City, Sri Lanka; Perspective of Foreign Tourists
    (Uva Wellassa University of Sri Lanka, 2018) Perera, M.D.C.M.; Nawarathne, A.M.D.B.; Kulatunga, K.M.M.C.B.
    Street food vending is one of the major livelihoods in many countries in the world, specially in developing countries by contributing up to 50 percent of daily diet of urban consumers. Street foods also a noticeable source of attracting tourists to a particular destination as the gastronomic tourism, and culinary tourism. Low level of income earners as well as low-end tourists who are satisfying their needs in the cheapest possible way are highly depend on street food. Consumption of street foods in Sri Lanka also is becoming an increasingly important component of the food market because of strong interaction with the tourism. However, information on street food industry has been found to be greatly lacking in many developing countries. In order to show more light on the street food sector, a study was carried out to recognize the determinant of street food consumption of international tourists in Colombo city, Sri Lanka. The main purpose of this study is to discover the most influencing determinant of street food consumption of international tourists in Colombo city and develop the profile of street food consumers. Sample of 100 international tourists chosen through convenience sampling technique and data were collected through a self-administrated questionnaire. Multiple regression model, identified that out of Economical, Environmental, Socio Cultural, Physical and Psychological factors. Accordingly the Economical factors are the most influencing for the tourist's perspective towards the street food consumption in Colombo city as most of the time, street foods are consumed by the low income earners who are highly sensitive about expenditures. The study recommends that street food industry stakeholders have to concern the pricing and other economical factors in advance to develop the street food industry in Sri Lanka.
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    Determinants of Street Food Consumption in Colombo City, Sri Lanka; Perspective of Foreign Tourists
    (Uva Wellassa University of Sri Lanka, 2017) Perera, M.D.C.M.
    Business events or MICE market in Sri Lanka is a booming market representing around 11% of the total visitors into the country. Also the MICE tourists are up-market visitors spending three to four times more over an average holidaymaker. Currently, event brand personality has gained a great marketing value as it differentiates the specific event, enhances participant involvement & loyalty. Further, it's used as a measurement tool by event organizers in profiling their events. As most of events heavily rely on loyal participants, it is important to identify how business events' brand personality influence the participants' event loyalty. Accordingly, the researchers have conducted this study with the major objectives of identifying the impact of business events' brand personality on participants' event loyalty & identifying the mediating role of the event involvement. As the population was all the business event attendees of Sri Lanka, the sample of 120 attendees were taken from four business events representing Meetings, Incentive Travels, Conferences & Exhibitions. Using convenience sampling, data were gathered from self-administered questionnaires & analyzed using SPSS software through descriptive statistics, correlation coefficient analysis, simple regression, multiple regression & Sobel Test. According to the results, there's a positive relationship between business events' brand personality on participants' event loyalty when the presence of the mediator, participants' involvement. Further, the portion of the mediating effect is 74.89%. The findings can be implied by the event organizers to improve the participants' event involvement & loyalty. Also marketing managers can imply the findings to improve their brand personality as to enhance the participants' loyalty. The study recommends enhancing Event Brand Personality via effective advertising & promotions, consistent branding, creation of less imitable brand personality & enhancing Participants Event Involvement via adoption of technology engagement & sustainable event practices.