Browsing by Author "Niranjika, L.G.H.U."
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Item Exploring the Effectiveness of Search Engine Optimization Tactics for Dynamic Websites in Sri Lankan Context(Uva Wellassa University of Sri Lanka, 2019-02) Niranjika, L.G.H.U.; Samarasinghe, G.D.Visibility of a business, both in online and offline are important to grow businesses. In this modernizing digital era, businesses need to understand the significance of web presence in search engines through SEO strategies where it can make better ROI compared to traditional marketing. Therefore, than the international methodical SEO strategies, locally tactics have to optimize singly. The purpose of this study is to explore SEO tactics for dynamic websites in Sri Lankan context & evaluating its effectiveness than international SEO practices in terms of Google.lk. The main objective of this research is to investigate state-of-art SEO practices for dynamic websites to make search engines friendly with regards to rank it in Google search engines and examine which SEO optimization factors affecting the most. Further, the methodology of this study aimed to develop a conceptual framework to experiment the propositions. The mix approach used and survey questionnaire was distributed to 20 SEO experts out of 123 & 100 internet users from 2,400 who were supported to gather the experimental data for www.officestationery.lk. The research proceeded with simple random sampling technique and SPSS and MS Excel were used to analyze the data. Based on the SEO checklist it was implemented over the experimental website of www.officestationery.lk and proved that content optimization from on-page factors and backlinks from off-page factors are the underlying factors to rank in Google.lk. The findings of the literature review and the case study analysis indeed revealed to constructs and established the important factors out of all elements. This also revealed that there is no sense of keep relying on outdated SEO tactics as Meta tags or deep technical factors to rank in search engines. Therefore, for any dynamic website these primitive findings and recommendation approach are significantly important to be visible in Google.lk.Item A Study on Impact of Service Quality on Customer Satisfaction (Special Reference to Life Insurance Companies in Sri Lanka)(Uva Wellassa University of Sri Lanka, 2020) Niroshini, S.; Niranjika, L.G.H.U.The insurance industry has recorded a high growth rate in Sri Lanka in recent years. The delivery of high-quality service is vital to success in service industries. All business entities are trying to attain customer fulfilment over improved service quality. Service quality denotes of a firm’s performance. Customers are likely to choose an insurance company that has a high quality of service such as provide complete information about the product and services, a well-known and positive corporate image, handle the complaints. Service quality is a recent and more dynamic decisive issue in marketing thought. Customer’s perceptions about life insurance seem to have been largely ignored by life insurance companies in developing countries. Therefore, to understand and identify the relationship between customer satisfaction and service quality dimensions in the insurance industry, this research selected a quantitative research method. A sample of 100 customers who have life insurance policies in the top five insurance companies which are lapsed within one year was selected by using stratified random sampling and questionnaires were administrated to collect primary data. Further to analyse the impact, both descriptive and inferential techniques were used. The Pearson’s correlation analysis and regression analysis were used to identify the relationship and impact of service quality on customer satisfaction in the insurance industry. The findings of the study indicated that all SERVQUAL dimensions have a significant effect on the level of customer satisfaction in the Life Insurance Industry. Further, it was identified that the most influential dimension which contributed to customer satisfaction was the tangibility, responsiveness, assurance, and empathy. In the study, continuous improvements of service quality dimensions are recommended to maintain a competitive edge to get and retain strong loyal customers by keeping them at a satisfactory level in the Life Insurance Industry. Keywords: Service quality, Customer satisfaction, Insurance industry, Service quality dimensionsItem Web Based Property Reservation System(Uva Wellassa University of Sri Lanka, 2013) Niranjika, L.G.H.U.Property is which is had by or belongs to/with something, whether as an attribute or a component. It may be a house, land, apal tment, restaurant etc. If a user needs to buy or rent a property need to be search through by contacts, reading newspaper, agents and browsing web sites until it match with their requirements with the property. It may takes ages of time to search. Here my project concern about the web sites which user going to search through the interne. He or she need to search thousand of web sites and millions of web pages for it. It is address the following issues. Difficulty of analysis and traditionally user consume more time to find out a property. Interactive web-based property reservation system which is responsible for carryout to manage reservation for property. Adobe photoshop, Adobe dreamviewer and wamp server are the technologies and also PHP curl library, HTTPFOX addon, firebug addon and PHP Simple HTML DOM Parser are also used the solve the problem. These tools extract the data from the HTML page and give the output as filtered. With this property reservation web site user can enter their specification. When they click search button it will match those requirements with five property web sites. This web mining read those web sites and give the similar specification properties as output. That output may redirect to the relevant property web site. Web based property reservation system make the users convenient and time efficient by avoiding the visiting of different property websites separately. Matching the user requirement by giving enhance searching experience and gives vast selection of properties in order to get the best fit decision for user needs can be done through this project.