Browsing by Author "Madhavika, W.D.N."

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    An Empirical Study of Students’ Satisfaction with Professional Accounting Education Programs, Sri Lanka
    (Uva Wellassa University of Sri Lanka, 2020) Nadishana, G.S.W.Y.; Ameen, Z.; Kulatunga, K.A.; Perera, A.; Perera, C.; Madhavika, W.D.N.; Nagendrakumar, N.
    This study aimed at analyzing the factors affecting students' satisfaction with professional accounting courses offered by Professional Accounting Education Institutions and also aimed to assess the impact of students' satisfaction and students' loyalty towards Professional Accounting Education Institutions in Sri Lanka. It was evident that a significant gap exists between student enrolment and the rate of students’ passing out as professional accountants as per the annual reports of the Institute of Chartered Accountants of Sri Lanka and the Institute of Certified Management Accountants of Sri Lanka (2014-2018). The study adopted a deductive methodology while employing a stratified random sampling technique and distributed 500 questionnaires which had a response rate of 80%. The data were analyzed using structural equation modeling via SPSS and AMOS versions 25. The study concluded that course assessment and institutional image, teaching methods, teaching staff, course organization and infrastructure facilities, and institutional administration and efficiency significantly impact the students’ satisfaction. And also, it concluded that the students’ satisfaction significantly impacts students’ loyalty. This study added value to the literature by focusing the students’ satisfaction from two extreme angles (i.e., students’ need and loyalty) and introduced a new model which would enhance the appropriate administration of the Professional Accounting Education Institutions. Keywords: Professional Accounting Education Institutions, Students’ satisfaction, Students’ loyalty, Sri Lanka
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    A Study on Factors Affecting Consumer Purchase Intention of Green Products and Services in Sri Lankan Event Planning Industry: From Event Planners’ Perspective
    (Uva Wellassa University of Sri Lanka, 2021) Madhavika, W.D.N.; Amaraweera, D.I.; Fernando, M.S.A.; Perera, K.K.D.H.; Perera, M.N.D.
    Industries around the globe have been the reason to emerge the natural disasters and calamities occurring from environmental greenhouse effects. Environmental preservation have been adopted by many organizations and the importance of the green revolution has been started to realize. But the event planning industry in Sri Lanka does not concern much about the environment and does not attempt to adopt green practices. The insights of this study lead to understand the factors that influenced the perception of the event planners in Sri Lanka. Particularly, these insights were depicted that awareness, environmental concern, green advertising, greenwashing, green product attributes, social norms and income were identified as key factors for generating the perception of event planners in Sri Lanka. The semi-structured in-depth interviews were conducted among the 05 most reputed event planners in Sri Lanka to derive research data and the narrative analysis method has been adopted as the data analysis method in this study. A qualitative approach was applied to determine the underlying influences on event planners‟ perceptions about eco-friendly events in Sri Lanka. Additionally, the impact of the perception of consumers about the green concept related to the events was explored in this study from the event planners‟ point of view. Findings of the study show that awareness, environmental concern and green advertising are the factors that mostly impact on the consumers‟ green purchase intentions. Further, social norms, product attributes and income were identified as the factors which impact the green purchase intentions of consumers to a considerable extent. These insights will be fruitful to event planners to identify the opportunities to further invent new green strategies for their businesses and will able to influence the purchase intentions of consumers to be more environmentally friendly. Keywords: Green marketing; Event planning industry; Green concept; Green purchase intention; Eco friendly products and services