Browsing by Author "Liyanage, V.S."

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    The Impacts of Entertainment Events on Host Community with Special Reference to Hikkaduwa
    (Uva Wellassa University of Sri Lanka, 2018) Liyanage, V.S.; Damunupola, A.K.A.; Sutha, J.
    Sri Lanka has proved to be one of the fastest growing tourist destinations for most type of tourism, especially events tourism. Events are widely recognized to generate many impacts on the host communities and other stakeholders. However the impacts of the events have not been considered in the Sri Lankan context in past few decades. Therefore this research mainly focuses on the entertainment event tourism sector and its impacts on the economy, socio-cultural and environment of the host community. Furthermore, the study identifies the existing strategies for development of host community needs in the research area. The researcher selected 20 event tourism stakeholders who lived in Hikkaduwa area using the convenience sampling method. Semi-structured interviews are conducted to gather the data. Local event organizers, government administrative staff and host community in Hikkaduwa area are interviewed and their views and opinions are used as the basis of the researcher's analysis from which findings and recommendations are derived. Data were analyzed using thematic analysis using NVivo 11 pro software. By using thematic analysis method, infrastructure development, income generation, living standards, illegal activities, cultural influence and waste management were identified as the main themes. A general conclusion is that entertainment events affect host communities positively by constructing a destination image & building community commitment and negatively by illegal activities, disturbances & pollution. Findings of this study recommend to improve the collaboration & networking among stakeholders, increase positive cultural influences and to raise awareness of the host community about event tourism.
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    The Impacts of Entertainment Events on Host Community with Special Reference to Hikkaduwa
    (Uva Wellassa University of Sri Lanka, 2017) Liyanage, V.S.
    It is a well-known fact that tourism is a sector that can contribute to the economic growth of any region. Sri Lanka has proved to be one of the fastest growing tourist destinations for most type of tourism and specially events tourism. This research mainly focuses on the entertainment event tourism sector and its impacts on the economy, socio-cultural and environmentally of the host community. Also it was identified the strategies for development of host community needs of local events organizers' in research area. Research area is Hikkaduwa, the main event tourism destination in the southern Sri Lanka, mostly locals and foreigners visited to engage the entertainment events such as beach parties, Djs, music festivals which held in Hikkaduwa beach. This research contains literature about event tourism; key components in event tourism; entertainment events; host community and impacts of events. These parts are relevant to this research because it was important to understand the topic and previous research done in this field. In this research work, the researcher adopts the semi-structured interview style to gathered data about impacts of the entertainment event on host community. Local event organizers, government administrative staff and host community in Hikkaduwa are interviewed and their views and opinions are used as the basis of the researcher's analysis from which findings are gotten and recommendations made. Qualitative data have analyzed through thematic analysis using NVivo 11 pro software. By using thematic analysis method researcher identified the themes in the data set. The findings of this study gave rise to the fact that although entertainment events can be used by host communities as a tool for destination & community needs development, it can also bring negative impacts to the community if not properly planned and organized. A general conclusion is that entertainment events affect host community's mainly positive by constructing a destination image & building community commitment and mainly negative by cost of living, illegal activities, disturbances & pollution.
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    The Study on Impact of Negative Online Reviews on Hotel Image in All Inclusive Hotels with Special Reference to Riu Hotel Ahungalla
    (Uva Wellassa University of Sri Lanka, 2019) Marasinghe, M.M.G.K.; Liyanage, V.S.
    The hospitality sector has become the major sub sector of the tourism industry which is growing rapidly at present in the global context. At present, due to the digital transformation online customer reviews have become the most important information source in guests’ decision-making in Hospitality industry. This study investigated the impact of negative online reviews on hotel image with special reference to Riu hotel in Ahungalla. In this research, the researcher followed qualitative research design and used secondary data through social media such as Trip advisor, Booking.com and Facebook page to collect data. Qualitative data have analysed through content analysis and thematic analysis using Microsoft Excel software. By using thematic analysis method, main themes were identified such as service, staff, price, loss reputation, destruction of trustworthiness, bad image of hotel’s service quality, decrease the brand value etc. Poor service, untrained employees, loss of trust, higher price were mainly found reasons for negative online reviews. According to the analysis, the negative online reviews were having a major impact on the hotel image negatively. Hence, the study recommend that hotel management should make efforts to improve the vibe of the property by improving the inner decorations, promoting positive service and provide unique service to give value to the price, and having professional & friendly employees.