Browsing by Author "Kesavan, S."

Now showing 1 - 2 of 2
  • No Thumbnail Available
    Item
    Study the Impacts of Destination Attributes to Promote Madhu Church as a Religious Tourism Destination
    (Uva Wellassa University of Sri Lanka, 2018) Kesavan, S.
    Tourism is a vital contributor to the economy of any nation, with it being a prime foreign income earner. With a gradual yearly growth, tourism industry is steadily securing a spot in the economy of a nation. A key parameter to the success of the tourism industry performance is the potential to promote a place as a tourist destination. This research focused on identifying the relationships between the attributes of the destination and potential to promote the place as a tourist destination, with special attention to Madhu church. With destination attributes being independent variables, they were further divided into subsections to better quantitatively measure these subjective variables. The dependent variable, promotion potential was further divided into two sub-dependent variables. The research had three major objectives, namely, identify the existing level of promotion potential and destination attributes in Madhu church region, and identify the relationship between promotion potential and destination attributes and to identify the salient destination attributes influencing the promotion potential level in Madhu region. Using judgmental sampling, 150 respondents were selected, 75 being local tourists and the other 75 being foreigners. Primary data were collected by using self-administrated questionnaire and questionnaire consists of 28 questions from six sub dependent variables. Data were collected from the filled questionnaires. Data analysis was carried through IBM SPSS software package. Descriptive statistics, correlation analysis and multiple regression analysis were used to analyze the data for achieving objectives of the study,. Findings of the study revealed that there is a strong positive relationship between the destination attributes and the promotion potential. Detailed findings say that barring the available tourism packages, destination attraction, accessibility, amenities and activities done in the region strongly influence the promotion potential level. Key words: Destination Attributes, Madhu Church, Tourist satisfaction, Religious Tourism
  • Thumbnail Image
    Item
    Study the Impacts of Destination Attributes to Promote Madhu Church as a Religious Tourism Destination
    (Uva Wellassa University of Sri Lanka, 2019) Kesavan, S.; Fernando, P.I.N; Nawarathna, A.M.D.B.
    Tourism is a vital contributor to the economy of any nation, with it being a prime foreign income earner. The three decades war ended in May 2009 in Sri Lanka and it was a remarkable point in the development of the tourism industry in the Northern and Eastern parts of the country. Madhu Church is a place of devotion and rituals visited by Catholics, Hindus and Buddhists of Sri Lanka. Local and foreign investment is constantly flowing into the sector although religious and cultural tourism is not promoted as a special product of the industry. Hence, the purpose of the study was to identify the impacts of destination attributes to promote Madhu Church as a ritual tourism destination. Primary data collected by the author from 150 respondents including 75 of domestic and foreign tourists using judgmental sampling technique. And also, primary data was collected by using selfadministered questionnaire. Quantitative data analytical method was employed in analyzing the data. Data analysis was employed, using descriptive statistics, correlation analysis and multiple regression analysis. Findings of the study revealed that, there is a strong positive relationship between the destination attributes and the promotion potential. And also, barring the available tourism packages, destination attraction, accessibility, amenities and activities done in the region strongly influence the promotion potential level.