Browsing by Author "Karunarathna, H.D.C.M."

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    Analysis of Tourism Destination Competitiveness in Nuwara Eliya Region; from Supplier Perspective
    (Uva Wellassa University of Sri Lanka, 2018) Karunarathna, H.D.C.M.
    Destination is important factor that determine the number of visitation of tourists to the area as the choice of destination selection for holiday. Tourism will achieve a profitability position on the tourism market if destination recourses are managed duly and if a destination is advisable of gaining and maintaining competitive advantages. According to the Sri Lanka Tourism Development Authority (SLTDA) statistical report 2016, tourist occupancy rate in high country gradually increased from 2005 to 2016, by 36.6%-75.24%. As well as Nuwara Eliya and Rathnapura are major tourism destination in high country. This study mainly focuses on analysis of existing destination competitiveness in Nuwara Eliya Region to identify the tourism potential and future improvements from supplier perspective. The model has been developed based on the five destination attractive determinants in tourist destination. According to the model investigate that the Destination competitiveness is the dependent variable and under that there were five sub independent variables, inherited resources, created resources, supporting factors, destination management, and situational conditions. This study is useful to tourism stakeholders and industry managers / personnel as well as it serve as a guide for other destinations seeking to understand their competitiveness. Research is mostly based on Primary data and researcher used convenience sampling method was used to collect the data from the 50 tourism industry stakeholders who are in the Nuwara Eliya region. Data were analyzed by using SPPSS. Descriptive statistics, Pearson correlation analysis and the multiple linear regression analysis were used to analyze the data. The results revealed that destination management and situational condition are existing destination attractive determinants in Nuwara Eliya region .as well as there is a positive relationship between destination attractive determinants and destination competitiveness in Nuwara Eliya region and created resources are the most significant destination attractive determinate out of the five determinants Key words: Destination attractive determinants, tourism industry stakeholders, Destination competitiveness
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    Analysis of Tourism Destination Competitiveness in Nuwara Eliya Region (Supplier’s Perspective)
    (Uva Wellassa University of Sri Lanka, 2019) Karunarathna, H.D.C.M.; Herath, H.M.W.M.; Damunupola, A.K.A.
    Destination is places where tourism has developed extemporary or has been actively encouraged. A competitive advantage can be achieved if the universal appeal of the destination is valuable to that of optional destination to potential visitors. Destination to become competitive they must strategically promote specific features distinguishing them from similar destinations or establish competitive advantages. According to the Sri Lanka Tourism Development Authority (SLTDA) statistical report 2016, the tourist occupancy rate in high country has been gradually increased. Further Nuwara Eliya and Rathnapura are major tourism destination in high country. Therefore this study selected Nuwara Eliya as a tourism destination. This study mainly focuses on to identify the existing destination attractive determinants, relationship between destination attractive determinants & destination competitiveness and also most significant destination attractive determinant on overall destination competitiveness in Nuwara Eliya region, The study uses model to investigate the destination competitiveness, addressing the following destination attractive determinants : inherited resources, created resources, supporting factors, destination management, and situational conditions. This study is useful to tourism stakeholders and it serve as a guide for other destinations seeking to understand their competitiveness. Research is mostly based on Primary data and researcher used convenience sampling method used to collect data from the 50 tourism industry stakeholders who are in the Nuwara Eliya region. Data were analysed by using SPSS. The results revealed that destination management and situational condition are existing destination attractive determinants , There is a positive relationship between destination attractive determinants and destination competitiveness and also created resources are the most significant destination attractive determinate out of the five determinants.