Browsing by Author "Kanishka, H.L.G."

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    Tourist satisfaction and intention to Revisit(With Special reference to Southern Province in Sri Lanka)
    (Uva Wellassa University of Sri Lanka, 2011) Kanishka, H.L.G.
    Tourism is a booming sector in present Sri Lanka and attracting the same tourist to the same destination is cheaper than attracting new tourist towards particular destination. In this context, this study was investigates the relationship between tourists' satisfaction and revisit intention a destination. Moreover, the study tested the relationship between tourists' satisfaction with willingness to recommend it. Similarly, it explores the limitation of tourist satisfaction with respect to three satisfaction category with thirty attributes. The study based on the Southern province of Sri Lanka which has a major attraction for tourists throughout the year. A sample of 120 tourists' was drawn using stratify random sampling technique. Primary data were collected by using questionnaire with direct interview. Descriptive statistic, regression analyses were used to analyze the data with the support of appropriate analysis tools. ANOVA table has been used to test hypothesis of the study. Three OLS regression has been separately tested to interpret the result with respect to tourist's satisfaction and destination loyalty. The finding shows that there is a strong positive relationship between both intention to revisit and willingness to recommend with tourists' satisfaction. In the case of attribute satisfaction the results indicate that more than 86% tourists have satisfied about the average of thirty attributes. Hence all most all tourists' were satisfied regarding all thirty attributes. Furthermore this research concluded why tourist satisfaction is restricted and how strategies can improve tourists' satisfaction. Moreover traffic, cost, language and infrastructure are the most critical factors which have influence to the satisfaction of tourists in harmful manner.
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    Tourists’ Satisfaction and Intention to Revisit: Study with special reference to Southern province of Sri Lanka
    (Uva Wellassa University of Srilanka, 2011) Kanishka, H.L.G.; Ranasinghe, J.P.R.C.
    Tourism is one of the booming sectors in the consideration of destination loyalty and it is one of the world's largest service industries (Hui et al., 2007). Tourist perceptions about a holiday destination can help to determine the destination's success or failure (Kozak and Rimmington, 2000) since loyal customers can produce more sales revenue and minimize marketing costs (Gitelson and Crompton, 1984; Kozak, 2001). This research mainly focuses on foreign tourists, since they are the major income generators in tourism industry. Besides, though there was a significant decrease during the first half of 2009 in the tourism industry, it has shown a remarkable growth of 21.5% after the war situation in Sri Lanka during the second half of the same year. In this context, the current study investigated the relationship between tourists' satisfaction and revisit intention to a destination. Moreover, the key objectives of this study were to identify the relationship between tourists' satisfaction and intention to revisit, to identify the relationship between tourists' satisfaction and recommend destination, to recognize the most effective factors that affect tourists' satisfaction in Southern province and to recognize the limitations for tourists' overall satisfaction.