Browsing by Author "Kaneesa, M.S."

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    An Exploration of Consumer Buying Behaviour (With Special Reference to Soft Drink Market in Trincomalee District)
    (Uva Wellassa University of Sri Lanka, 2012) Kaneesa, M.S.
    The natural soft drink market has been booming over the past five years as natural soft drinks have been preferred by increasingly health-conscious consumers all over the world. As a common approach to establish understanding of consumer buying behaviour regarding natural soft drink and carbonated soft drink, 4p's,psychological as well as demographic factors and social factors directly related to buying behaviour of natural soft drink.These are the research problems Consumption pattern toward natural drink increases while the carbonated consumption reduces,natural drinks and carbonated drinks buying pattern.And What are the factors that affect the buying behaviour of the consumers towards the soft drinks.and research objectives are To identify the preference for soft drinks (natural drink or carbonated drink) To identify the factors which influence on buying behavior of soft drinks (natural drink and carbonated drink) To identify the reason for alteration of buying pattern. There are 361000 total consumer people in trincomalee district. Therefore among these 11 DS division stratified sampling method has been used as the sample for the data analysis.