Browsing by Author "Kahandage, K. P. M."

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    Market Analysis on Young Adult's Purchasing Decision Regarding Tea Products
    (Uva Wellassa University of Sri Lanka, 2016) Vidanapathirana, S. M.; Premathilaka, K. G.; Kahandage, K. P. M.; Dissanayake, Q.
    Most tea companies are engaged in Colombo local market due to the high consumption level of tea products in the local market apart from tea exporting. The best target group for tea products is young adults, because they tend to try out new trends. Young adults belong to the age level between 20-40 years. Young adults represent a huge part of the local market. Hence we are interested to study the factors affecting young adults purchasing decision of tea products. The target population is young adults that live in Colombo city. 300 individuals were selected from 10 zones of the Colombo city using convenient sampling. Market analysis was conducted using a descriptive analysis and conjoint analysis. Four product attributes were selected as brand, package color, price and taste. Five existing products in the local market were selected as TM1, TM2, TM3, TM4 and TM5 (Trade Mark- TM) for analyzing the market share in the local market. The results showed that, there were five factors which were considered by young adults on their purchasing decision regarding tea products as Product, Place, Promotion, Familiarity and Demographic factors (income level and employment status). Four companied were found to be selling most preferred tea brands. Best advertising method to promote tea products was through Social media. In order to overcome the Colombo local market, tea products should be modified according to the consumer preferences. According to the market analysis conducted, using conjoint analysis, most preferred attribute levels were TM5, green color package, bitter tasting pack for Rs.205/- price among selected attribute levels. According to the predictions based on consumer preferences, highest market share was gained by TM 1 at the local market in the Colombo city, among young adults. Keywords: Young adults, Purchasing decision, Tea products
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    Tea Manufacturers' Attitude towards Implementation and Maintaining Quality and System Certifications
    (Uva Wellassa University of Sri Lanka, 2016) Wickramasinghe, V. K.; Kahandage, K. P. M.; Yasarathne, S.; Mahindarathne, M.G.P.P.
    Tea plays a major role in the economy of several underdeveloped and developing nations in Asia and Africa. Tea production in Sri Lanka, plays a major role in the country's economy. Many standards are being applied for tea and international buyers very much concern about the certifications obtained. Today, maintaining quality of the product in the value chain is very crucial. Price movement in markets differ depending upon the quality. Therefore the objective of this study was to investigate the factors influencing tea manufacturers' attitude towards implementation and maintaining quality and system certifications in export trade. The overview and attitudinal characteristics of tea manufacturers were examined. Data were collected using data semi structured questionnaire. 82 respondents from three major tea growing regions based on the elevation, were participated in the survey. Based on the previous research done on factors considered in selecting quality certifications by tea exporters, awareness of market and certifications, cost and expenses, perceived benefits, perceived risks, demand for tea, extension support and competitive advantage were found to influence tea manufacturers' attitude towards implementation and maintaining quality and system certifications. Majority of the manufacturers in up and mid country were maintaining at least one quality system or standard while 79% of low country manufacturers were not maintaining any standard. Among the noncertified manufacturers, 34% of them do not have visible gain in implementing quality certification due to the perception of low returns to the investment incurred for implementing quality standards. Out of the certified manufactures, ISO 22000 and HACCP were the most obtained and there was a positive image within manufacturers' point of view on ISO 22000. Ethical Tea Partnership and Rainforest Alliance were more prominent corporate social responsibility based system certifications among tea manufacturers. The study reveals that awareness of market and certifications was the highest influencing factor for tea manufacturers' attitude towards implementation and maintaining quality and system certifications than others. Keywords: Attitude, Awareness, Quality and system certifications, Tea