Browsing by Author "Herath, H.M.R.M."

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    Impact of Guests’ Attitude on Green Practices on Boutique Hotel Selection with Special Reference to Galle District
    (Uva Wellassa University of Sri Lanka, 2019) Herath, H.M.R.M.; Fernando, P.I.N.; Karunarathne, A.C.I.D.
    Travel and tourism industry has a strong commitment on sustainable operations due to the growing demand from the market. Especially, accommodation sector is more profound on the sustainable practices and has a huge conceive on green practices in the operation. Currently, the boutique hotels are prominently adopting green practices in their operation and make a huge investment on this effort. Hence, this research was conducted to identify the impact of guests’ attitude on green practices, when they select a hotel to stay during their travel. The objectives of this research are to identify the profile of the tourists who accommodate at boutique hotels, to identify the relationship and impact of guests’ attitude on green practices on boutique hotel selection. A sample of 148 foreign tourists who accommodated in boutique hotels in Galle district were selected using convenient sampling and a structured questionnaire was occupied for primary data collection. In order to achieve the objectives, the researcher conducted descriptive analysis, correlation analysis and multiple regression analysis. Findings indicated that green attitudes of guests on green practices significantly associated with the boutique hotel selection. According to the regression result, level of responsibility of Business Corporation was the most influential dimension on boutique hotel selection. It implies that guests’ who have the attitude of “level of responsibility of business corporations” are mostly visiting boutique hotels, spread positive word of mouth and willing to pay premium for the green practices. It can be recommended that hoteliers can inform customers through websites, social media and travel agents about their green practices. Further, researcher recommends that hoteliers should develop effective strategies to promote their hotel image, increase retention period and revisit intention by using ecofriendly concepts.
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    A Study on the Impact of the Green Attitudes of Guests on Preference for the Boutique Hotels (With Special Reference to Galle District)
    (Uva Wellassa University of Sri Lanka, 2018) Herath, H.M.R.M.
    Travel and tourism industry has a strong commitment on sustainable operations due to the growing demand from the market. Especially, accommodation sector is more profound on the sustainable practices and has a huge conceive on green practices in the operation. Currently, the boutique hotels are prominently adopting green practices in their operation and make a huge investment on this effort. Hence, this research was conducted to identify the impact of guests' attitude on green practices, when they select a hotel to stay during their travel. The objectives of this research are to identify the profile of the tourists who accommodate at boutique hotels, to identify the relationship and impact of green attitudes on preference for the boutique hotels. A sample of 148 foreign tourists who accommodated in boutique hotels in Galle district were selected using convenient sampling and a structured questionnaire was occupied for primary data collection. In order to achieve the objectives, the researcher conducted descriptive analysis, correlation analysis and multiple regression analysis. Findings indicated that green attitudes of guests on green practices significantly associated with the preference for the boutique hotels. According to the regression result, level of responsibility of business corporation was the most influential dimension on preference for the boutique hotels. It implies that guests' who have the attitude of "level of responsibility of business corporations" are mostly visiting boutique hotels, spread positive word of mouth and willing to pay premium for the green practices. It can be recommended that hoteliers can inform customers through websites, social media and travel agents about their green practices. Further, researcher recommends that hoteliers should develop effective strategies to promote their hotel image, increase retention period and revisit intention by using eco-friendly concepts. Keywords: Green Practices, Boutique Hotels, Sustainability