Browsing by Author "Gunawardhana, T.A.N.P."

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    Identification of Foreign Tourist's Perception on Quality of International Food and Beverages Available in Destination Food Outlets in Sri Lanka (With Special Reference to Ella Area)
    (Uva Wellassa University of Sri Lanka, 2015) Gunawardhana, T.A.N.P.
    Food is one of the memorable facts of the travel experienced of tourists since it is one of the basic human needs. Therefore, while traveling from one place to another place tourists' have to require food and beverages. Because of the food neophobia tourists are decided to consume international food and beverages when they traveling. In this context, this study aims to identify the foreign tourists' perception on quality of the international food and beverages Available in destination food outlets in Sri Lanka with special reference to Ella area. Ella is more popular among tourists. It is act as a tourism hub. In 2017 Sri Lanka Tourism Development Authority ranks the Ella as a tenth most popular destination among the tourists. Sample of this study is 100 foreign tourists who consumed the food and beverages at food outlets available in Ella during their stay in Sri Lanka. Purposively distributes the self- administrative questionnaire to collect the data from the respondents. Descriptive Analysis, correlation analysis and multiple regression were used to analyze the data with the support of SPSS. Finding of this research elaborate that tourists almost agree with the existing quality of the international food and beverages and there was a strong positive relationship between Food quality and the tourist's perception on international food and beverages. Results from the regression analysis were showed, the appearance of the food and the food itself factor are displayed the positive significant impact on tourists perception on international food and beverages. Based on the finding of the research, the author can suggest that attractiveness and the cleanliness of the food and beverages were improved to attract more tourists to the food outlets. For future studies, researchers can investigate food quality from the service provides perspective. Keywords: Food Quality, Tourists Perception, International Food and Beverages, Foreign Tourists
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    Identification of Foreign Tourists’ Perception on Quality of International Food and Beverages Available in Destination Food Outlets in Sri Lanka with Special Reference to Ella Area
    (Uva Wellassa University of Sri Lanka, 2020) Gunawardhana, T.A.N.P.; Wijesundara, W.G.S.R.; Peiris, H.R.N.
    Food being one of the basic human needs, it is considered as one of the important factors which creates a memorable experience for a tourist. Therefore, while traveling from one place to another place tourists require to access food and beverages. Meanwhile, due to food neophobia tourists usually tend to consume international food and beverages when they are on traveling. In this context, the present study aimed to identify the foreign tourists’ perception of the quality of the international food and beverages available in destination food outlets in Sri Lanka. The research site selected was Ella which is very popular among tourists. The sample of the study was 100 foreign tourists who consumed the food and beverages at food outlets available in Ella during their stay in Sri Lanka. A self-administrative questionnaire was purposively distributed to collect the data from the respondents. Descriptive analysis, correlation analysis, and multiple regression analysis were used to analyse the data with the support of SPSS. The finding of the research elaborated that tourists almost satisfied with the existing quality of international food and beverages and there was a strong positive relationship between food quality and the tourists’ perception of international food and beverages. According to the regression analysis, the appearance of the food and the wholesomeness showed a positive significant impact on tourists’ perception of international food and beverages. Hence, attractiveness and the cleanliness of food and beverages should be improved to attract more tourists to food outlets. Further, the present study only dealt with the tourists’ perspective and it would be useful to investigate the perspective of service providers on the quality of international food and beverages available in destination food outlets. Keywords: Food quality, Tourists perception, International food and beverages, Destination food outlets, Foreign tourists