Browsing by Author "Gunarathne, G.S.P."

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    Factors Affecting on the Lack of Online Education Practices among Undergraduates of Social Sciences and Humanities
    (Uva Wellassa University of Sri Lanka, 2018) Gunasinghe, V.U.I.K.; Gunarathne, G.S.P.
    The modern educational system has a tendency to provide online education for higher education to serve all students with more appropriate and successful environmental settings and done by replacing the traditional face-to-face teaching model with online instruction to better meet the needs of students. According to Sri Lankan context, the online education in Sri Lanka has not developed when it compared to the global level. Online education can be used as a solution for problems faced by students who are following subjects related to social sciences and humanities in higher education because of the bulky student popuation than the other faculties. The general objective of this study is to find the factors affecting online education among students who are following social sciences and humanities in Sri Lankan universities. The sample includes 100 students of the faculty of social sciences and humanities of the Rajarata University of Sri Lanka. Primary data were collected by using questionaire and secondary data were followed by a literature survey. Descriptive statistical methods were used to analyze and present data. According to literature survey, there are 3 major factors that effect on online education; available infrastructure facilities, benefit from online education and knowledge on information technology etc. According to findings of this study, infrastructure facilities that effect on the online education are at an excellent level in the university. Most of the students are strongly satisfied with the benefits of online education. However, the knowledge on information technology is not strongly satisfactory among undergraduates of social sciences and humanities. The lack of knowledge of information technology is a major barrier to use online education. Therefore, this study suggests to develop the knowledge based on information technology among the undergraduates of social sciences and humanities.
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    Investigation of the Marketing Structure of the Flower Market: Case Study of the Flower Based Market under Religious Purpose in the Sacred City of Anuradhapura, Sri Lanka
    (Uva Wellassa University of Sri Lanka, 2019) Gunarathne, G.S.P.
    There are various kind of trades and businesses around the archaeological and religious places, especially the flower-based marketing become a widespread business type. The aim of this study is to find the marketing structure & behaviour of the flower market under religious purpose in Anuradhapura sacred city. Primary data were collected by field observation by surveying 60 of flower businesspersons in the Anuradhapura sacred city of the northcentral province of Sri Lanka & descriptive statistical method was used to analyze the data. There are a number of flower shops, more customers & better business environment around Sri Maha Bodhi and Ruwanweliseya than other sacred places in the Anuradhapura sacred city. There is a huge gap between profit levels; profits are higher in Buddhist festival days due to the higher arrival of pilgrims than other usual days. Entering the flower market is not much easy because most of the florists enter to market by inheritance and by the support of relations who have already been doing flower business. In addition, there are some regulations to enter the market; the municipal council of Anuradhapura has limited flower business stalls in the sacred city. Florists can influence the price as they decide the price due to the consensus of all florist who runs flower business in the sacred city. Hence, the price is always equal in any flower shop in the sacred city at any given time. They change the price of flowers in different seasons; the decided price of a flower is higher in Buddhist festival seasons rather than off-season. Few wholesale suppliers supply flowers to the businesspersons. The main reason to limit the suppliers in the market is the lack of sources because the available sources are leased by few flower suppliers. Thus, based on the existing evidence of the behaviour, the marketing structure of the flower-based market under religious purpose in the sacred city of Anuradhapura characterizes an oligopolistic market.
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    The Nexus between Tourist Receipts, Tourist Arrivals & Economic Growth of Sri Lanka
    (Uva Wellassa University of Sri Lanka, 2019) Gunarathne, G.S.P.
    The travel and tourism industry is one of the world’s largest industry & the direct economic impact of this industry comes from the service related accommodation facilities, transportation, entertainment, attractions etc. Many kinds of literature implied as the service sector is one of the key sectors that promote economic growth in developing nations. Thus, the general objective is to identify the relationship between tourist receipts, tourist arrivals and economic growth of Sri Lanka. Secondary data of gross domestic product (GDP), economic growth rate, tourist arrivals and tourist receipts of Sri Lanka since 1977 to 2016 were extracted from central bank annual reports. Descriptive statistical methods; graphical & trend analysis, Pearson correlation analysis & the Granger Causality test were used to analyse the data. The results of the study identified as there is an increasing trend of GDP, tourist receipts & tourist arrivals of Sri Lanka. According to the trend of GDP, there is a gradual increase from 1977 to 2001 and a sharp increase from 2001 to 2016. When considering the trends of both tourist arrivals and tourist receipts, fluctuated between 1977 and 2009. Then, both are increased sharply from 2009 to 2016 because of the end of the civil war conflict with the ensured security for the foreign tourists inside the country. There is a strong positive relationship between economic growth and the tourism industry; tourist arrivals and tourist receipts. In addition, there is a strong positive relationship between tourist arrivals and tourist receipts. The direction of the relationships or the causal relationships implied as unidirectional relationships; from tourist receipts to economic growth, from tourist arrivals to economic growth & from tourist arrivals to tourist receipts. Thus, it shows a positive impact. Hence, it is essential to promote the features of the tourism industry in order to increase economic growth.