Browsing by Author "Gamage, P.G.M.S.K."

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    Exploring Open Innovation Practices in Social Enterprises
    (Uva Wellassa University of Sri Lanka, 2021) Nesarasa, A.; Jayawardhana, A.A.K.K.; Gamage, P.G.M.S.K.
    n today‟s competitive era, merely innovating within firm itself is not enough to achieve the competitive edge. Rather firms need to collaborate with external sources beyond their organizations in order develop new products as well as solutions. Open innovation practices play a major role in nurturing different types of innovations within firms. Large scale firms highly adopt open innovation practices. In the context of social enterprises, their use of open innovation practices is still under researched. Main focus of this research is to identify the most important external sources used by social enterprises, most common ways of collaborating with external sources and to identify the different types of innovations which result from adopting open innovation practices. Sampling frame consisting of 10 social enterprises was drawn using maximum variation sampling technique. Primary data were collected using semi structured interviews. Based on the information given, the researcher has developed the research. The researcher has used thematic analysis method to analyze the data using NVivo 12 software. The findings reveal that social enterprises in Uva province commonly use employee involvement, inter organizational networking, outsourcing R&D, direct outreach, international exposure, participation in other firms and customer involvement in order to nurture innovations. Therefore, this research emphasizes that social enterprises can nurture innovations and several other advantages by using open innovation practices. Keywords: Innovations; Open innovations; Open innovation practices; Social entrepreneurship; Social enterprises
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    Factors Affecting to Success of Micro Enterprises (With Special Reference to Kandy District)
    (Uva Wellassa University of Sri Lanka, 2018) Pitakontwa, H.G.K.K; Kulathunga, K.M.M.C.B.; Gamage, P.G.M.S.K.
    The small and medium enterprises (SMEs) play a critical role in the development of the country. As a part of SMEs', Micro Enterprises have a major role in employment and contribution to the Gross Domestic Production. Nowadays half of the Micro Enterprises are failing in the early stage of their life cycle. Although half of businesses fail in the early stage, there are successful Micro Enterprises which occupy dominant positions in the economy. This study examines the role of key factors affecting to success of Micro Enterprises in Kandy district. The study empirically tested the three factors affecting to success of micro enterprises, namely Personal factors, Organizational factors and External environmental factors. Thus, the study based on the three objectives; first, to develop the profile of successful Entrepreneur, second, to identify the relationship between success factors and success of Micro Enterprises, and finally to identify the most influencing factor for success of Micro Enterprises. Five-pointLikert scale questionnaires were distributed by using stratified random sampling technique to collect primary data from 100 owners of Micro Enterprises' in Kandy district. The data were analyzed by using descriptive statistics, correlation coefficient and multiple linear regression. This study concludes that owners' personal qualities directly influence to be a successful entrepreneur and there is a positive relationship between Enterprise success and its success factors. The result shows that Personal factors are the most influencing factor for the success of Micro Enterprises. Most of the Micro Enterprises fail in their early stage because lack of Personal, Organizational and Environmental factors. The study has recommended to Entrepreneurs of Micro Enterprises, policy makers and other interest parties to consider these factors while developing policies and strategies for Micro Enterprises.
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    The Impact of CSR Practices Adopted By Commercial Banks in Sri Lanka on Customer Attraction and Customer Retention
    (Uva Wellassa University of Sri Lanka, 2018) Upendra, M.R.L; Sutha, J.; Gamage, P.G.M.S.K.
    The concept of Corporate Social Responsibilities (CSR) becomes highly topical in the banking sector; since the banks significantly recognize the importance of moral principles and well-being of society. CSR is one of the best external marketing strategies that commercial banks recently practicing in order to obtain more attention and attraction from the customers' and enhance Customer Retention (CR). Moreover, CR is emerging as the most critical and vital factor that banks have to achieve, due to hyper competitive business environment. The overall research study has been structured referring to four research objectives, which was identified existing CSR practices, relationships between the CSR, CR and Customer Attraction (CA), CSR influence on CR and finally, mediating effect of CA on CSR and CR. The quantitative research was conducted through distributed questionnaires, using 100 of selected five commercial banks' customers and sample was collected though convenient sampling. The findings revealed that commercial banks' customers more satisfy with the economic CSR and there are positive associations between the CSR, CR and CA. Withal CSR influenced the CR and CA significantly and partially mediate the relationship between CSR and CR. The current study compensates strength and evidence for the relationship, that commercial banks practice more CSR activities, will directly lead to the CA and through that banks can retain customers. Finally, those findings highly significant for the commercial bank marketing managers take the decisions regarding the areas of CSR activities they have to be more focus and the amount of money they need to be allocating for the CSR. Besides the study provides a detail description in what premises it better to implement CSR practices for enhanced retention rate of the customers and to obtain more profits and success in near future.
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    Impact of Human Resources Practices on Supply Chain Efficiency (With Special Reference to Western Province Supermarket Sector)
    (Uva Wellassa University of Sri Lanka, 2020) Sathsarani, W.K.H.S.; Siyabalapitiya, J.; Gamage, P.G.M.S.K.
    Organizations experience lengthy supply chains with complex organizational structures and networks with the globalization. Supply chain management and its functions have been widely accepted with the terms of supply chain effectiveness and efficiency to gain a competitive advantage over rivals. Influence of the Human Resources Management (HRM) implications has been identified as the main element of supply chain success. However, the Logistic Performance Index (LPI) has shown a gradual decline with the past three years in Sri Lanka and one of the main reasons to decline is identified as poor supply chain management. It has been mostly affected by the supermarket retail industry which is mostly engaged with the supply chain and warehousing activities. Literature has demonstrated that organizational performances heavily depend on individual performances and different kinds of HRM practices enhance human performances. This study focused to identify how HRM practices help organizations to enhance the supply chain efficiency in supermarket retail industry. 120 middle-level employees of three leading supermarkets were selected for the study and the study was adopted a quantitative approach based on the survey questionnaire. Structural Equation Modeling (SEM) and descriptive statistics were used to analyze the data to fulfill the research objectives. Findings of the research emphasize that HRM practices such as selection, compensation, and evaluation were at high level of adaptation in the supermarket sector and compensation showed the highest adaptation level. Selection, compensation, and evaluation significantly and positively impacted on supply chain efficiency in supermarket retail sector and training was non- significant but showed a positive relationship with supply chain efficiency. Findings of the research are important to the top-level employees who are working in the supermarket and retail industry within the fields of human resources and supply chains to make decisions regarding the HRM practices and supply chain performances. HRM and supply chain policymakers will identify the necessity of establishing HRM practices within the supermarkets to enhance the supply chain efficiency and the existing level of HRM practices in the industry. Keywords: HRM practices, Supply chain efficiency (SCE), Supermarket retail sector
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    Impact of Social Network Advertising towards Consumer Purchase Intention (Special Reference to Apparel Products Advertising in Facebook)
    (Uva Wellassa University of Sri Lanka, 2018) Senanayaka, K.H.; Fernando, P.I.N.; Gamage, P.G.M.S.K.
    Majority of businesses are using social network advertising as a marketing tool and it has helped big companies and small companies to reach out to their potential customers in their purchasing decisions by connecting through social network sites. Social network mania apparently attracts people looking for business opportunities. According to statistics, it reveals that two thirds of the world's internet population visits social networking sites. The central objectives of this the study is to find out most influential dimension (informativeness, entertainment, irritation, credibility) which influence towards the consumer purchase intention. Further the study examines the level of involvement of customers in social network advertising, and to find the impact of social network advertising towards the consumer purchase intention. Facebook Apparel product users were represented the population of this research and data collected from 200 sample from online and offline respondents. Significance of this research study is that, social network advertising is open for wide audience, therefore marketers can easily promote the products via social media. In this study researcher has measured mainly reliability, descriptive statistics, correlation, regression of the relevant variables. The research findings reveal that, social network dimensions such as informativeness Entertainment and the credibility showing strong positive relationships with the consumer purchase intention. As well as Irritation showing strong negative relationship with consumer purchase intention. Furthermore, multiple regression analysis has been proved that credibility entertainment and informativeness were the major predictors of the consumer purchase intention. Therefore, according to the regression analysis most influencing factor was credibility. The study recommends that customers are most like to give their attention on a product when it is entertaining, informative and trustworthy sources.
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    Relationship between Entrepreneurial Education and Strategic Orientation
    (Uva Wellassa University of Sri Lanka, 2016) Gamage, P.G.M.S.K.; Weerakoon, W.M.P.G.C.
    Despite the importance of entrepreneurial education in encouraging strategic behaviour of SMEs, there is a dearth of literature examining this link. A sample of 50 SMEs owner managers in Badulla Divisional Secretariat was investigated with the aim of identifying the relationship between entrepreneurial education and strategic orientation. A structured questionnaire was used to collect data. Overall level of strategic orientation of the studied sample was at a medium level while the entrepreneurial education level was at a high level. The regression model (52.9% R-square) confirmed that entrepreneurial education is a strong predictor (P<0.01) of strategic orientation. This study informs the provincial level policy makers the direction they should take in designing and delivering the training programmes for future entrepreneur development initiatives. Keywords: Entrepreneurial education, Strategic orientation, SMEs, Owner managers