Browsing by Author "Dilshan, W.M.M.P.S."
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Item Impact of Information Technology on Service Standards in Mice Tourism in Sri Lanka(Uva Wellassa University of Sri Lanka, 2015) Dilshan, W.M.M.P.S.The Meetings, Incentives, Conventions, and Exhibitions (MICE) industry is an important and growing segment of the tourism industry with a great potential. Further, with its exponential growth, there is a big trend to use information technologies for the MICE industry. Therefore, many international MICE organizations are using information technologies to maintain service standards within the industry. Hence, the objectives of the study are to identify the current information technologies, to identify the current issues and barriers associated with the IT on MICE tourism industry, to identify benefits to the company when using information technology in the MICE tourism and to examine the factors to improve the information technology on service standards in MICE tourism in Sri Lanka. Under qualitative research framework primary data collected from 12 MICE event managers out of 28 from event management organizations in Sri Lanka who have the membership of Sri Lanka Association of Professional Conference, Exhibition and Event Organisers. Structured interviews using the purposeful sampling technique in Colombo district is the main source of data. Qualitative data analytical method was employed and thematic analysis was used in analyzing the data. The findings of the study reveal that, technologies using before, during, after the MICE event, venue technologies, additional IT requests, measure the effectiveness of IT as the parental themes to identify the current information technologies which the companies have been used and cost, difficult to convince, tech-savvy employees, government support, online security, venue security as current issues and barriers of using information technologies to the MICE tourism in Sri Lanka. They struggled in adopting information technology for MICE tourism while maintaining the service standards. Further, technologized MICE events can be used by organizers as a tool for gaining competitive advantages and to reduce the cost of the company which are affected to service standards in the MICE tourism industry. Key Words: MICE, IT, Tourism, Service StandardsItem Impact of Information Technology on Service Standards in MICE Tourism in Sri Lanka(Uva Wellassa University of Sri Lanka, 2020) Dilshan, W.M.M.P.S.; Ranasinghe, J.P.R.C.; Nawarathna, A.M.D.B.; Marasinghe, M.M.G.K.The Meetings, Incentives, Conventions, and Exhibitions (MICE) industry is an important and growing segment of the tourism industry with great potential. Further, with its exponential growth, many international MICE organizations are using information technology to maintain service standards within the industry. Hence, the objectives of the study were (i) to identify the present situation of using information technology, (ii)to identify the current issues and barriers associated with information technology, (iii) to identify benefits to the company by using information technology, (iv) to examine the factors affecting in improving information technology on service standards in MICE tourism in Sri Lanka. Primary data were collected through structured interviews, using a purposive sampling technique, from 12 MICE managers out of 28 event management organizations in Sri Lanka. All these organizations had membership of Sri Lanka Association of Professional Conference, Exhibition and Event Organizers. Qualitative data analytical method was employed and the collected data were transcribed and analysed by using thematic analysis. The findings of the study revealed that present situation of using information technology was not adequate and costly, difficult to convince, tech-savvy employees, and lack of government support as current issues and barriers associated with information technology on service standards in MICE tourism in Sri Lanka. Further, technologized MICE events could be used by organizers as a tool for gaining competitive advantages, cost reduction, time-saving, increase efficiency, and maintaining a good relationship with clients of the company which is affected by service standards in the MICE tourism industry. Moreover, this study identified price factor, government support, tech-savvy personals, and accurate database management system as factors affecting to improve information technology on service standards in MICE tourism in Sri Lanka. Keywords: MICE tourism, Information technology, Service standards