Browsing by Author "Dilshan, N.W.T."

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    Assessing the Impact of Marketing Mix Factors to the Development of Gem Tourism in Sri Lanka
    (Uva Wellassa University of Sri Lanka, 2019) Buddhika, H.L.C.; Fernando, P.I.N.; Dilshan, N.W.T.
    Tourism industry is rapidly growing industry in the world. Also with the global completion of the world, most of countries are considering different tourism sectors. As a result of that niche tourism concept become a most important aspect of tourism industry. In this study focused on gem tourism. It is one of the untapped niche tourism segments in the world. Sri Lanka is country which has a great potential for gem tourism with its resources. In this respect, this study attempted to explore gem tourism develop within a Sri Lanka with special reference to Rathnapura, Colombo and Kandy. Since, marketing mix factors are critical in any form of tourism to develop, the main purpose of this study to identify the impact of the marketing mix factors to develop gem tourism in Sri Lanka .After the extensive literature review, a conceptual framework has been developed based on the 7 P’s in marketing mix. In this study quantitative method used to assessing the marketing mix factors to develop gem tourism from gem tourist’s perspectives and questionnaire based survey used to collect data with the convenience sampling techniques. Also qualitative method used to identify the opportunities and barriers from service provider’s perspectives and structured interview used to collect data. Initially, descriptive analysis was carried out to screen the existing situation of gem tourism. Further, Pearson correlation analysis and the multiple linear regression analysis have been used as analysis techniques. According to the research findings product and place have the strong positive relationship with gem tourism development and product is the most significant element. Also according to the thematic analysis, unique and quality gems were the main opportunity and lack of promotion was the main barriers for the gem tourism development. Also have to keep more attention to develop gem tourism from the service providers and need to focus on different promotional techniques.
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    Attitude Assessment of Tea Tourist and the Service Providers to Promote Tea Tourism (Special Reference to Tea Tourism Establishments in Nuwara-Eliya District)
    (Uva Wellassa University of Sri Lanka, 2019) Suhindan, R.; Fernando, P.I.N.; Dilshan, N.W.T.
    Tourism is one of the economic pillars of Sri Lanka as it is Small Island with more attractive destinations. Many aspects of tourism are being developed with the advancements in knowledge in tourism and technology. Tea tourism is one of the niche tourisms which can be a main profit-making sector when it is promoted. This study is conducted to analyse the attitudes of tea tourists and service providers towards the promotion of tea tourism in Nuwara Eliya district and to analyse the impact of tea tourists and service providers in promoting tea tourism. This was done by the questionnaire survey method. For that, 200 of tea tourists and 21 of service providers were selected and requested to fill the questionnaires. Samples were chosen from seven tea tourism establishments in Nuwara Eliya district. Individual descriptive analysis was done to analyse the demographic factors. Results revealed that, there is a significant relationship between the awareness and tourists’ satisfactory level of the visit (p<0.05), there is a significant relationship between the accessibility and tourists’ satisfactory level of the visit (p<0.05) and there is a significant relationship between the attraction and tourists’ satisfactory level of the visit (p<0.05) also there is a moderate positive linear relationship was observed between the awareness and tourists’ satisfactory level of the visit according to the Pearson correlation value. Therefore, promoting the parameters under each potentiality: Awareness, Accessibility and attraction can directly increase the satisfactory level of tea tourists, thus increase tea tourist arrivals in Nuwara Eliya district.
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    Examining Key Areas of Tourists’ Complains: Case of Freelance Tour Guides
    (Uva Wellassa University of Sri Lanka, 2018) Dilshan, N.W.T.; Boteju, G.C.N.
    The Tourist guide is a key sub service sector in the tourism industry and is a frontline character to interpret and share knowledge among tourists around. Four main guide types can be identified as a national guide, chauffeur-guide, area guide and site guide. Tourist can select the guide type according to their requirements and preference. Currently, Sri Lanka has a huge demand for tourist guides due to the rapid expansion of the tourism industry in recent time. Hence, a dearth of tourist guides can be seen within the industry. Some guides conduct tours having improper qualifications to avoid the occurring gap between the demand and supply. Thus, the knowledge and service, they provide is not up to the stranded level to fulfill the tourist expectations and it causes many complaints. Accordingly, this case study strives to examine the key areas of the tourists' complain on freelance tourist guide. Fifty complains were collected as primary data from the tourists who had accompanied by tourist guide and whom complained against guides by using convenience sampling technique for this case study. Semi structured questions and open ended questions consist in the questionnaire. Descriptive analysis method was used to analyze the qualitative data. As the key complaint, it is identified that improper handling of the tour by the tourist guide leads to the dissatisfaction of tourist. Further, unethical and unprofessional behavior can be identified. Additional payments for entrance fees and transport also marks another major complaint area. Punctuality, reckless driving, not accompanied with tourist, changing the itinerary, providing fallacious information, deficiency of knowledge, language problems, inflexibility of service, shopping, consumption of alcohol, sexual harassment and vehicle condition are the rest of complaints area which identified against freelance tourist guides.
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    Identifying Potentials to Promote Kalawewa as a Tourist Destination
    (Uva Wellassa University of Sri Lanka, 2019) Herath, H.M.L.M.; Thennakoon, T.M.P.S.I.; Dilshan, N.W.T.
    Sri Lanka is a country rich with natural, cultural and historical attractions while some of the destinations are not much popular among tourists visiting Sri Lanka. Kalawewa is an area rich with different tourist attractions like Kalawewa reservoir, Aukana Buddha statue, Kalawewa national park, Vijithapura and Reswehera ancient temples. According to previous literature it has defined that this area has numerous resources and it only utilized small fraction of total by the tourism industry. This study aimed at identifying potentials to promote Kalawewa area as a tourist destination and the objectives of the study are identifying the current tourism situation, identifying potentials and developing potentials to promote and increase the retention period of tourists. Data for the study were collected using semi structured questionnaires distributed among sample of 100 tourists who visited Kalawewa and 100 community people live in the area using convenience sampling method. The main analytical technique of the study was exploratory factor analysis. If Kalawewa area is promoted as a main destination for tourists, the main influential factor of the tourists is preferred activities and ancillary services and in community most influential factor is financial support and tourism education. This study recommended to develop infrastructure facilities, ancillary services, provide financial support and other related facilities, provide more knowledge and awareness about tourism industry with the support of public and private parties and build good private and public partnerships among the organizations and also by increasing the awareness using different kind of marketing materials and the use of advanced technology will increase the number of tourists’ arrivals and retention period of tourists. Finally this study has identified the potential factors to promote Kalawewa area as a tourist destination.
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    Need Analysis of a Context Aware Mobile Tour Guide Application to Uphold Sri Lankan Tourism Industry
    (Uva Wellassa University of Sri Lanka, 2019) Ganewatta, N.P.; Kulathilake, C.J.P.; Dilshan, N.W.T.
    Tour guides are front line employees who are very accountable for the complete impression and satisfaction with the tour services provided by a destination. But with the development with new technology, travel and tourism industry have attempted to adopt various new concepts. Context aware mobile tour guide application is one of the latest concepts that the software developers have come up with. This study was conducted to identify the need of the context aware mobile tour guide application to uphold Sri Lankan tourism industry. The study used thematic analysis method to analyze qualitative data using Microsoft Excel. According to the findings of this study, there were 6 main reasons for rejection of tour guide services and states that there are infirmities of human tour guides in tourists’ and tour operators’ perspective. Finally this investigates the need of the context aware mobile tour guide application to the industry and present some suggestion and directions to the future research.
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    Promotion of Community Based Home Stay Tourism in Ella Area: Opportunities and Challenges
    (Uva Wellassa University of Sri Lanka, 2016) Dilshan, N.W.T.
    Tourism is a booming industry in Sri Lanka where Ella is one of the attractive destinations recently became popularized. Experiencing the unique geographical features and authentic local life are some of the important features of Ella. Therefore, budget travellers as well as home stay tourists select Ella as one of their favourite destinations. Home stay tourism in Ella was originated as a solution for excess demand for accommodation, yet Ella has become one of the preferred home stay destinations presently. However, literature do not provide much information on the opportunities and challenges for home stay tourism in Ella and points that this challenges to the growth of Industry in the area. Hence, the paper is aimed at examining the opportunities and challenges of home stay tourism in Ella. Data for the research were collected from 100 home stay tourists and 50 home stay unit operators in the area, using the convenience sampling technique and two separate semi structured questionnaires were distributed among the tourists and home stay unit operators. The main analytical technique of the study was exploratory factor analysis. The study found that the home stay tourists preferred to experience nature and adventure based activities, community based cultural activities, leisure activities, rest and relaxation, budgetary vacation as the major opportunities. It also found that the level of awareness about the home stay tourism among tourists, lesser financial and family support, lack of educational programmes, difficulties in better customer services, poor infrastructure facilities, too much competition as the challenges to the industry in Ella area. Therefore, the study recommends that it is necessary to educate the home stay unit operators and the community on prevailing opportunities for the industry and their advantages to them. Furthermore, complete regulation of the home stay units in the area is a major requirement, while providing necessary infrastructure.