Browsing by Author "Danthanarayana, C.P."
Now showing 1 - 7 of 7
Results Per Page
Sort Options
Item Determinants of Knowledge Sharing in Hotel Industry Mediatory Effect of Employee Motivation(Uva Wellassa University of Sri Lanka, 2016) Danthanarayana, C.P.Hotel industry is confronted of attracting and retaining qualified and expert employees because of the shortage of skilled personnel with key competencies and the lack of knowledge sharing. Knowledge sharin.g is. a discretionary behavior that matters to individuals and organizations, because it fosters learning (Hansen et al., 2005) and causes to many operational. problems within the hotels. Therefore, this paper examines the level of knowledge sharing and the determinants of level of knowledge sharing in hotel industry when mediated by employee motivation. 'This would be of great significance for human resource planners and hoteliers. Two hundreds operational level employees working in major .four departments of four star and five star hotels in Colombo region, were taken as the sample for the study employing the multistage sampling technique. Self-administrated questionnaire was used to collect primary data and quantitative technique was employed to analysis data while transferring them. to Statistical Packages for Social Science (SP S Version 23.0 software: Six hypotheses were assumed and had been tested in this research. As results shows, knowledge Sharing has a positive significant relationship with employee motivation and employee motivation plays '.partial mediatory role among knowledge sharing and training and capability. However, as an iMportant aspect of Human Resource Management, knowledge sharing should be considered as employers in hotel industry and revealed HR practices are recommended to establish in hotels in order to develop knowledge sharing.Item Does Begging Add Flavour to Tourism Destinations in Sri Lanka?(Uva Wellassa University of Sri Lanka, 2019) Wijesundara, W.G.S.R.; Danthanarayana, C.P.; Idroos, A.A.Begging has been identified as a major types of tourist harassment in many destinations in the world. And also, it is considered as a survival activity conducted by people who lack with other categories of income generating activities. Hence, various forms of begging exit in many tourism destinations treating it as a profitable profession from the beggars’ perspective and as a harassment from tourists’ perspective. As a popular tourist destination, currently, Sri Lanka faces this uncontrollable social and economic problem. Therefore, this study focus to identify the begging types and to analyze the tourists’ perspective on begging types exist in tourism destinations in Sri Lanka. The research area for the study was south coastal belt due to high number of tourist arrival and the many tourist harassment reported from the area. Tourists visiting south coastal belt being the research population, the sample was 200 tourists which were selected through stratified sampling technique. Primary data was collected through interviews and observations and data was analyzed using qualitative method. The results revealed that the most exist begging types were disabled, children, adult, busker and performance etc. Many respondents of the study agreed that begging forms like performance, vending and busker etc., represents the local culture and tradition by adding a flavor to the destination. Therefore, future research should be focused on quality enhancement of positive begging forms and reducing negative images traditionally associated with begging.Item The Impact of Destination Attractiveness on Tourists’ Motivation to Consume Local Foods: Empirical Evidence from Ella and Nuwara Eliya Tourism Zones(Uva Wellassa University of Sri Lanka, 2019) Danthanarayana, C.P.; Ranasinghe, J.P.R.C.Although the food is an imperative aspect of the tourism industry, there are limited studies on tourists’ motivation to consume local foods at tourist destinations. Thus, this study concerns the destination food brand image towards the local foods and tourists’ motivation to consume local food based on different destination attractions. To identify the relationship between destination attractiveness, destination food brand image and motivation to consume local food; to uncover the impact of destination attractiveness to motivate the tourists’ local food consumption and to elucidate how destination food brand image mediates the destination attractiveness and motivation to local food consumption were main objectives of the study. Three hundred tourists who visited Ella and Nuwara Eliya were selected using convenient sampling technique and a self-administered questionnaire was fielded to collect primary data. Five underlying factors were analyzed under destination attractiveness; of local food consumption were labelled: cultural experience; authentic experience; food health; sensory appeal; and physical excitement. The study reveals that destination attractiveness as well as, a destination food brand image, can significantly enhance tourists’ motivation to consume local food. Marketers required identifying the ways that they can develop destination food brand image, food service providers required to develop relevant skills to produce local foods with better taste, smell, appearance and they should use quality and fresh ingredients to maintain the food healthiness. Based on the results it can conclude that tourists taste local foods while travelling and communication is more important to motivate them by promoting and establishing destination food brand image in their minds.Item The Impact of e - Marketing Mix Elements on European Tourists’ Tour Package Selection Decision.(Uva Wellassa University of Sri Lanka, 2019) Ravihara, A.M.G.; Danthanarayana, C.P.; Fernando, P.I.N.Travelling was an essential factor of everyday life of people from ancient to modern day. There are lot of different methods and types of travelling. With the introduction of new communication and technologies, travel has become easier, cheaper and safer. As a result of this, travelling for pleasure purposes have rocketed in recent past. People with similar interest and who are familiar with each other tend to travel together. Considerable amount of people get middleman to make easier, safer and cheaper of the tour for them to travel. This marks the increase of purchasing tour packages. There are many travel agencies and tour packages available to tourists. To gain a competitive edge and survive in the market, a travel agent has to must implement a careful marketing strategy. In the last two decades conventional marketing methods has dropped and electronic marketing has become the primary method of marketing. Since e - Marketing is critical in modern marketing, the main purpose of this study to identify the impact of e - marketing mix elements on European tourists’ tour package selection decision. A conceptual framework has been developed based on previous researches to identify the relationship between e - marketing mix elements and tourists’ tour package selection decision. The research mainly depends on primary data collected through European packaged tourists. Convenience sampling method used to collect data from 200 European packaged tourists who visit Anuradhapura, Ella, Hikkaduwa and Yala. Descriptive statistics, coefficient of correlation analysis and multiple regression analysis used to analyze the data collected. Results disclosed all e - Marketing mix elements have positive relationship with European tourists’ tour package selection decision.Item The Impact of Gamification Techniques on Employee Productivity in Hospitality Industry: Special Reference to Four and Five Star Hotels in Colombo District(Uva Wellassa University of Sri Lanka, 2019) Rajapaksha, R.M.P.D.K.; Jayathilaka, W.M.S.D.; Danthanarayana, C.P.Although gamification is a modern concept that can be applied in any industry, the hospitality industry is not much applying these techniques to the operations. On-the-job training is one of the most effective types of training which directs to employee productivity in the organization. The main objective of this study is to identify the relationship between gamification techniques used in the hospitality industry to improve employee productivity through on-the-job training. In addition, the paper examines the mediatory impact of on-the-job training on gamification techniques and employee productivity by analysing the collected data from two of the main stakeholders in the hospitality industry: hotel employees and employers. One hundred and fifty operational level employees and fifty executive-level managers who are working at above four-star hotels in Colombo district were selected using convenient sampling technique and two self-administered questionnaires were fielded to collect primary data from selected samples. Six underlying factors were analysed under gamification techniques used in hotels: achievements; collecting; challenge; competition; cooperation; and rules. Based on the analysed data collected from two parties, gamification can be used to act as an interface between employees and hotels, to leverage responsible and ethical working behaviour. Apart from the employee productivity gamification techniques positively contribute on effective communication, social interaction, better informed and more skilled personnel, increased job satisfaction, strategic thinking, positive attitudes toward the employment and lead to a satisfied client. Together with better-qualified employees, gamification contributes to improving the overall image of the hotel, a development of the cooperation between employees and hotels that can have a positive impact on the wellbeing of the entire hospitality industry.Item Study on Factors Affecting to Guest’s Decision Making on Online Travel Agencies for Hotel Booking, Evidence from Five Star Hotels in Kalutara District, Sri Lanka(Uva Wellassa University of Sri Lanka, 2020) Madhusankha, W.A.I.; Samarasekara, E.A.S.I.; Ranaweera, R.A.A.K.; Danthanarayana, C.P.Technology development leads hospitality and tourism industries to utilize online-based business activities. In the present scenario, the majority of guests are taking aids of online travel agencies (OTA) to book accommodation. However, factors affecting guests' decision making on OTA for hotel booking remains unclear. Also, few studies have been found on factors affecting guests' decision making on OTA for hotel booking in Sri Lanka by researchers. Therefore, the objectives of this study were to identify the major factors influencing on guests' decision making on OTA for hotel booking and to identify the most influencing factor/s of guest’s decision making on OTA for hotel booking. An instrument was developed based on previous tourism studies as well as a self-directed survey, and data were collected from 300 hotel guests of the Kalutara district. Quantitative data were collected from the sample by using a convenience sampling method. Based on the data from the survey and using factor analysis, this study identified three influencing factors: social demographic factors, internal factors, and external factors. Among these influencing factors, internal factors and external factors were the most affecting factors. The result further suggested that hotels need to develop their main website with updated applications. Several recommendations were made to the government and hotels, regarding further development of this OTA for hotel booking. Keywords: Five-star hotels, Guest’s decision making, Hotel booking, Online travel agenciesItem A Study to Assess the Relationship of Brand Image and Brand Loyalty of Ceylon Tea Brand (With Special Reference to Southern Province)(Uva Wellassa University of Sri Lanka, 2019) Gayathri, K.H.M.T.; Fernando, P.I.N.; Danthanarayana, C.P.Ancient Sri Lanka is also known as Ceylon. The name “Ceylon” is still famous all over the world. Most of Sri Lankan products use the name Ceylon, as their brand for reach to the international market and make a strong recognition. Ceylon tea is one of them. Ceylon tea is world’s most popular tea brand with 150 years of history. The true taste of Ceylon tea always stays in the heart of the tea lovers. Brand image is an important factor in any product, service or organization. Strong brand image assist to attract more new customers and to retain exist customers by making a loyalty to the brand. Customer buying behaviour is directly depends on the brand image. Therefore, brand image is highly valuable for any kind of product. This research is mainly focus to find out the relationship between brand image and brand loyalty of Ceylon tea brand. The conceptual framework has been developed based on the brand image attributes. The data for the study is mainly collected by the primary data through questionnaire survey. The data was collected from 245 international tourists who interested in Ceylon tea with special reference to the southern province. Multistage sampling technique has been used for the study and researcher has used seven destinations including, Hikkaduwa, Galle Fort, Unawatuna, Ahangama ,Mirissa, Weligama and Tangalle. Further, the data was tested by using the SPSS software by applying the techniques of descriptive analysis, correlation analysis and multiple linear regression analysis. The results revealed that all four brand image attributes, as awareness, proper position, credibility and uniqueness have individual positive impact on the brand loyalty of the Ceylon tea brand. Among these attributes uniqueness is mostly impact on brand loyalty. In order to develop the Ceylon tea brand in all over the world, brand image concepts can be recommended based on the brand loyalty of another province or country as whole with a proper strategic framework.