Browsing by Author "Anurada, J. A. N."

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    The Impact of Planned Behavior on the Intention to Visit Green Hotels; Evidence from Inbound Tourists in Green Hotels in the Cultural Triangle.
    (Uva Wellassa University of Sri Lanka, 2015) Anurada, J. A. N.
    The study herein describes the use of the extended theory of planned behavior (TPB), together with the additional variable of past behavior, to investigate the intentions of individuals to visit green hotels in The Cultural Triangle of Sri Lanka. The aims of the present study were threefold: (i) To identify whether attitude, subjective norms, perceived behavioral control, and frequency of past behavior, has an impact on the intention of a customer to visit a green hotel. (ii)To investigate whether there is an impact of the frequency of past behavior on the intention to visit a green hotel. (iii) To explore the mediating role of the variables of the TPB on the relationship between past behavior and intention to visit a green hotel. Data collected from 150 questionnaire surveys confirmed the hypotheses of the present study and the findings of the current literature on this wider topic. The findings reveal that attitude, subjective norms, perceived behavioral control, and frequency of past behavior, all positively affect the intention of a customer to visit a green hotel. In addition, the influence of the frequency of past behavior on the intention to visit a green hotel was partially mediated by the variables of the TPB. The findings show that the modified TPB may be used to understand behavioral intention in the context of visiting a green hotel. Some wider implications were also derived, both from a theoretical point of view and from a practical one, for managers in the hospitality industry. Key words: Green hotels, theory ofp lanned behavior, attitude, subjective norms, behavioral intention, past behavior.
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    The Impact of Planned Behavior on the Intention to Visit Green Hotels: Evidence from the Inbound Tourists visiting the Cultural Triangle
    (Uva Wellassa University of Sri Lanka, 2020) Anurada, J. A. N.; Thennakoon, T. M. P. S. I.; Karunarathne, A. C. I. D.
    The theory of planned behavior (TPB) is widely used in the field of tourism to predict and explain the tourists’ behavior in different contexts. There is a growing trend that tourists prefer to deal with organizations that are less harmful to the natural environment. Also, over the past years, specific efforts within the hospitality industry have given to the idea of gaining competitive advantage through image building done with conservation and sustainability initiatives. The study explained the viability of the extended theory of planned behavior (TPB) together with the variable of past behavior to examine the intentions of individuals to visit green hotels in the Cultural Triangle of Sri Lanka. Accordingly, the study focused on identifying the impact of attitude, subjective norms, perceived behavioral control, and frequency of past behavior on the intention of an inbound tourist to visit a green hotel. A sample of 150 inbound tourists was selected using convenience sampling technique and questionnaire survey was administered to collect primary data. The findings revealed that attitudes, subjective norms, perceived behavioral control, and frequency of past behavior, positively impact on the intention of tourists to visit a green hotel. Additionally, the effect of frequency of past activity on intention to visit a green hotel was partly mediated the TPB variables. The results indicated that the adjusted TPB can be used to understand the behavioral intention of visiting a green hotel. Keywords: Green hotels, theory of planned behavior, attitude, subjective norms, behavioral intention, past behavior