Analysis of Tourism Destination Competitiveness in Nuwara Eliya Region; from Supplier Perspective

Show simple item record Karunarathna, H.D.C.M. 2021-11-12T08:35:39Z 2021-11-12T08:35:39Z 2018
dc.identifier.other UWU/HTE/14/0029
dc.description.abstract Destination is important factor that determine the number of visitation of tourists to the area as the choice of destination selection for holiday. Tourism will achieve a profitability position on the tourism market if destination recourses are managed duly and if a destination is advisable of gaining and maintaining competitive advantages. According to the Sri Lanka Tourism Development Authority (SLTDA) statistical report 2016, tourist occupancy rate in high country gradually increased from 2005 to 2016, by 36.6%-75.24%. As well as Nuwara Eliya and Rathnapura are major tourism destination in high country. This study mainly focuses on analysis of existing destination competitiveness in Nuwara Eliya Region to identify the tourism potential and future improvements from supplier perspective. The model has been developed based on the five destination attractive determinants in tourist destination. According to the model investigate that the Destination competitiveness is the dependent variable and under that there were five sub independent variables, inherited resources, created resources, supporting factors, destination management, and situational conditions. This study is useful to tourism stakeholders and industry managers / personnel as well as it serve as a guide for other destinations seeking to understand their competitiveness. Research is mostly based on Primary data and researcher used convenience sampling method was used to collect the data from the 50 tourism industry stakeholders who are in the Nuwara Eliya region. Data were analyzed by using SPPSS. Descriptive statistics, Pearson correlation analysis and the multiple linear regression analysis were used to analyze the data. The results revealed that destination management and situational condition are existing destination attractive determinants in Nuwara Eliya region .as well as there is a positive relationship between destination attractive determinants and destination competitiveness in Nuwara Eliya region and created resources are the most significant destination attractive determinate out of the five determinants Key words: Destination attractive determinants, tourism industry stakeholders, Destination competitiveness en_US
dc.language.iso en en_US
dc.publisher Uva Wellassa University of Sri Lanka en_US
dc.relation.ispartofseries ;UWU/HTE/14/0029
dc.subject Hospitality, Tourism and Events Management degree programme (HTE) en_US
dc.title Analysis of Tourism Destination Competitiveness in Nuwara Eliya Region; from Supplier Perspective en_US
dc.title.alternative Research Article – HTE 2018 en_US
dc.type Thesis en_US

Files in this item

This item appears in the following Collection(s)

Show simple item record

Search UWU eRepository


My Account