Abstract:
This study aimed at analyzing the factors affecting students' satisfaction with professional
accounting courses offered by Professional Accounting Education Institutions and also
aimed to assess the impact of students' satisfaction and students' loyalty towards
Professional Accounting Education Institutions in Sri Lanka. It was evident that a
significant gap exists between student enrolment and the rate of students’ passing out as
professional accountants as per the annual reports of the Institute of Chartered
Accountants of Sri Lanka and the Institute of Certified Management Accountants of Sri
Lanka (2014-2018). The study adopted a deductive methodology while employing a
stratified random sampling technique and distributed 500 questionnaires which had a
response rate of 80%. The data were analyzed using structural equation modeling via
SPSS and AMOS versions 25. The study concluded that course assessment and
institutional image, teaching methods, teaching staff, course organization and
infrastructure facilities, and institutional administration and efficiency significantly
impact the students’ satisfaction. And also, it concluded that the students’ satisfaction
significantly impacts students’ loyalty. This study added value to the literature by
focusing the students’ satisfaction from two extreme angles (i.e., students’ need and
loyalty) and introduced a new model which would enhance the appropriate administration
of the Professional Accounting Education Institutions.
Keywords: Professional Accounting Education Institutions, Students’ satisfaction,
Students’ loyalty, Sri Lanka
