Abstract:
Information and communication technologies have been playing a notable role in every industry and sector including tourism during the last decades and, as a sub-sector, the development of mobile technologies during the recent decade has been remarkable. This development has made tremendous changes in tourism sector as it has forced to emerge a new tradition of travelling born on mobile devices and technologies. Consequently, many of the travelers are now completely depend on their mobile devises to fulfill their travel requirements. Whilst recognizing the applications of mobile technologies by both tourism service providers and the consumers, this particular study evaluates the factors behind the usage of mobile technologies by the travelers. Taking a quantitative approach, a survey questionnaire was administered to collect data from sample of 150 foreign and domestic tourists visited Anuradhapura sacred city in July 2019. Usefulness, technology experience, and motivation were found to be the main antecedents of travelers’ intention to use of mobile technologies in travelling. These findings are helpful in developing user oriented mobile technology applications in travel industry and marketing promotion campaigns.
