Abstract:
Purpose of this paper was to identify RevPAR determinants of individual firms located in a destination.
RevPAR, or revenue per available room, is a performance metric in the hotel industry. Since it is only a measurement for a point in time it is most often compared to the same time frame.
This theme has had numerous applications in the tourism sector and, in particular, in the hospitality industry. It is a measure of how well the hotel has been able to fill rooms off season, when demand is low even if rates are also low, and how well they fill the rooms and maximize the rate in high season, when there is high demand for hotel rooms
The sample is composed of 26 individual firms, operating in the star classification range and data have been collected from financial statements and questionnaires.
